September 2025 Business Tips Recap
In the month of September, we shared many business tips we find online on our social media stories weekly, every Tuesday. If you missed them, here is a monthly recap!
Reducing Uncertainty & Increasing Certainty
September 2, 2025
When starting a business there is a lot of uncertainty. Will I succeed? Is there a large enough market for me to enter? Is my marketing strategy good enough?
Many questions, few answers. This is normal for a new business as there wouldn’t be an opportunity if everything would be clear from the start.
Still, you need to focus on reducing uncertainty by validating your assumptions early on. Run tests and go into conversations with potential customers as early as possible.
Source: “10 Tips for Starting a Small Business.” Score For the Life of Your Business, 1 Apr. 2021
Creating A Solid Business Plan
September 9, 2025
A comprehensive business plan clarifies goals, evaluates finances, and guides strategic decisions to attract investors.
- Executive Summary
A concise overview of your business mission, vision, market opportunities, products and services, financial projections, and key objectives will give you clear outline for revisions and improvements.
- Company Overview
It’s important to have basic background information of your company, management team, and the customers you serve.
- Industry Overview
Analyze major competitors, industry trends, and estimate revenue, outline the competitive landscape, market size, and external factors. These factors could impact your business.
- Market Analysis
Research on target customers, competitors, and demand for your product or service, including customer demographics, buying behaviors, and an assessment of direct and indirect competition will greatly improve your success rate.
- Sales and Marketing Plan
Formulate strategies on attracting, converting, and retaining customers with information gained on pricing models, distribution channels, advertising strategies, and customer engagement plans.
- Business Team
Outline key team members, their roles, and expertise, highlighting leadership structure, management experience, and any external advisors or consultants to truly learn your team and their strengths.
- Operating Plan
Breakdown daily operations, logistics, and key business processes, including supply chain management, production schedules, and operational workflow to improve or fix any operational issues.
- Financials
Create projections for revenue, expenses, funding, and profitability with a clear strategy for how your business will generate sufficient profits to repay loans or deliver a solid return on investment (ROI) to backers.
Source: “21 Small Business Tips to Succeed.” Salesforce
Identify The Target Audience
September 16, 2025
Create a detailed customer profile to help identify prospects who will most likely engage with your product or service.
Customer Demographics
When researching customer demographics its important to identify key characteristics such as age, gender, income level, education, occupation, and family status.
Spending Habits
Analyze purchasing behaviors, like frequency of purchases, average spending per transaction, and preferred payment methods to improve the customer experience.
Market Landscape
Assess industry trends, market size, and growth potential to identify opportunities and threats to your business growth.
Competitive Analysis
Identify key competitors, analyze their strengths and weaknesses, and assess market positioning to improve on in your business plan.
Source: “21 Small Business Tips to Succeed.” Salesforce
Making Sacrifices
September 23, 2025
When starting your own business it requires a lot more time, effort, and work then when you worked under someone else. You will end up sacrificing time with family and friends, more than you would like.
The saying that there are no weekends or vacations for business owners can ring true for anyone who’s committed to making their business work.
Owning a business isn’t for everyone. If, after an honest self-evaluation, you decide you aren’t cut out for it and the cons of sacrificing so much doesn’t outweigh the pros, you’ll save yourself a lot of grief, and probably a lot of money, by pursuing another career path.
Source: “How to Succeed in Business: 9 Tips for Small Business Growth.” Investopedia, 11 Oct. 2024
Failing to Segment Your Customers
September 30, 2025
One of the most common mistakes when creating prices is treating all customers as if they’re the same.
When you offer various types of products and services, you’re selling them to multiple customer profiles and/or into diverse markets. However its almost impossible to come up with one pricing strategy that’s equally effective across the board. You’re likely to leave sales and profit on the table with this approach.
Solution
Segment customers allows for you to develop unique pricing for each segment. First, analyze data on customers and prospects to identify the different types of people who buy what you’re offering.
Second, group them by purchasing behaviors, budget limitations, and other factors that affect how and why they do business with your company.
Third, create pricing strategies tailored to each segment. With this extra work it should increase your products’ appeal among all potential buyers and help your company make the most of every sale.
Source: “14 Pricing Mistakes to Avoid (& Tips to Fix Them)” Oracle NetSuite, 1 May. 2025
